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Having paid over $2 billion to rightsholders who have chosen to monetize their content and with over 50 million active reference files in their Content ID database, YouTube is undeniably the home of the internet’s brightest stars and content influencers. These influencers will be crucial to the development of livestreaming as a format and both YouTube and Facebook are relying on them to boost appeal and relevance of their respective live features.To get more news about moonlive, you can visit official website.

Last year, Facebook had offered contracts totaling $50 million to content creators and media companies to create video on Facebook Live. Moreover, its addition of verified Pages and profiles has allowed influencers to gain prominence as a public figure or brand. Likewise, YouTube is revamping YouTube Live to make it user and business friendly to social influencers.
YouTube Live’s recent addition of Community and YouTube Super Chat will not only be compensated directly by their audiences, but will also give influencers a higher capacity to engage with his or her fans in real time. Even more, YouTube Live’s recent introduction of mobile livestreaming serves to compete with Facebook Live’s on-the-go streaming capability.

YouTube and Facebook’s investment in livestreaming influencers has significant implications for influencer marketing. With more influencers working the livestreaming content, brands will need to begin to consider sponsoring influencers in a livestreaming format. Because livestreaming has little room for mistake, future influencer brand campaigns might even include greater involvement in developing content with a partnering social media influencer.