[xysoom]

Livestream surges in popularity after pandemic



When live events came to a halt, livestreaming took precedence, drawing a rising number of viewers looking for a new way to connect. In fact, 24% of US internet users ages 16 to 64 began watching more livestreams during the first month of lockdowns, according to a March 2020 survey from GlobalWebIndex. To get more news about 39bet-xì dách-phỏm miền bắc-tiến lên miền bắc-xóc đĩa-game bắn cá, you can visit official website.

Livestreaming viewership boomed over the last year as a direct result of the pandemic, but the trend didn’t start there. Stay-at-home mandates only accelerated the growth of the existing livestreaming landscape, which was already an increasingly popular way to engage with influencers, attend virtual events, watch video game content, and, more recently, discover products through live shopping.
Newfound relevance has given major livestreaming platforms such as Facebook, Instagram, YouTube, and Twitch more reason to continue rolling out new features, and marketers are taking note—especially when it comes to experimenting with advertising and commerce opportunities.
Top livestream services
Although the total number of livestreaming viewers are not available to the public, it’s likely that major social media networks and video sites are leading the way due to the sheer volume of active users. And there’s an appetite for it, too. According to Sprout Social, which gauged consumer interest around different forms of social content from February 28–March 4, 2020—even prior to pandemic lockdowns in the US—40% of US internet users said they wanted to see more live video.

Social platforms have been quick to respond to demand, enhancing their video capabilities with live functionality and new features for consumers, creators, and businesses. Facebook, Instagram, TikTok, YouTube and Twitch all reported big gains in viewership during the pandemic. As cited in our February 2021 Livestreaming Landscape report, Instagram Live usage grew 70% in April 2020, Twitch generated an 83% rise in viewership year over year and YouTube saw watch time on gaming livestreams exceed 10 billion hours in 2020. This growth is expected to be sustained even as virtual events become less relevant.