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The global hair wigs and extensions market



An increasing number of customers demanding hair extensions or wigs for beauty or functional purposes has been driving the market over the last few years. Native Africans and people of African descent are the largest consumers of hair wigs and extensions. Interestingly, the demand from these customers has always been nearly inelastic. They spend substantially on chemical hair care products such as relaxers to smoothen and straighten their hair. The availability of high-quality wigs and toupees is encouraging a higher number of men from across the world to opt for these alternatives than for surgical procedures or hair transplants. The increased demand for premium-quality hair products is influencing manufacturers to set up production facilities in Asian countries, especially in China and India. Moreover, the growth in per capita disposable incomes has increased discretionary spending, which has boded well for wigs and extensions manufacturers. The increase in hair fall rates across the world and the popularity of personal grooming and beauty products are other major factors likely to influence the market growth.To get more news about human hair wigs, you can visit monavirginhair.com official website.
The study considers the present scenario of the hair wigs and extensions market and its market dynamics for the period 2020?2026. It covers a detailed overview of several market growth enablers, restraints, and trends. The report offers both the demand and supply aspects of the market. It profiles and examines leading companies and other prominent ones operating in the market.
The global hair wigs and extensions market research report includes a detailed segmentation by product, hair types, end-users, distribution channels, geography. North America is expected to contribute approx. USD 2 billion by 2026 to the global hair wigs and extension market. Consumers of African descent constitute one of the largest end-user of wigs. Consumers are trying to limit the use of harsh chemical products such as peroxide serums. Moreover, an increasing number of women are preferring natural afro-textured hair. Although most consumers are not ready to embrace natural hair, they are increasingly buying hair wigs of human hair as they feel natural. The market is witnessing high demand for human hair from customers in Japan. Europe is also observing high adoption of hair wigs, especially manufactured from human hair, on account of high per capita incomes.
In terms of supply, China leads the human hair wigs and extensions market. Several companies in the country manufacture hair wigs and extensions and source them from domestic suppliers. However, counterfeiting remains a major challenge for the growth of the market as several processing centers in China often mix comb, ground hair, and weft leftovers to make extensions and wigs. Cuticles are chemically stripped off and silicone is applied to offer a natural shine and texture. The demand for Peruvian hair has also increased in recent years. Peruvian hair is sourced mainly from Peruvian women and are considered to blend well with the African-American texture. The retail market for human hair products is relatively inelastic, while the demand for wigs and extensions made of high-quality human hair remains high. Cost efficiency of synthetic hair is a major factor responsible for market growth. The average price of synthetic wigs and extensions is lower than a human hair.
The film industry constitutes the largest end-users for wigs and extensions. The growing popularity of wearing hair wigs among celebrities, models, and social media influencers has a ripple effect among individual consumers. New and evolving fashion trends in the industry have also always influenced the market growth among individual consumers and entertainers.

Online platforms, physical stores, including intermediaries - hair salons and hair stylists- are the major distribution channels for hair wigs and extensions across the world. Vendors in countries such as the US and the UK primarily sell their products in dedicated and beauty stores, hypermarkets, and online general marketplace platforms. Moreover, retail stores such as hair clinics, beauty stores, specialty stores, and fashion stores have been the major sales partners for the sale of hair wigs and extensions. Vendors harness specialty stores and salons due to personalized customer services, which often translate into higher sales prices. In 2020, the online sale of hair wigs and extensions accounted for a share of 63% of the global market. Online stores offer a variety of options from manufacturers and resellers. Several consumers are seeking e-tailing services to buy wigs or extensions online because of the ease of accessibility and convenience. Moreover, online channels promote their products via social media, which serves as a major impetus for the market growth.